A 10-year masterplan that could change the face of Crieff will be unveiled to the community at the weekend.
Hundreds of new homes and a wealth of new job opportunities could be created under the proposals for the town’s Broich Road.
A giant 46.2-hectare site has been identified for development and the outline for the scheme will be considered by councillors next week.
Before elected members have their say, a public exhibition will be held at the Strathearn Community Campus on Saturday between noon and 4.30pm.
Broich Road has been the focus for feverish development in recent years as Crieff continues to grow apace.
In recent years the town has been identified as one of the most popular places to live in Perth and Kinross.
That has continued to drive investment, while community efforts are under way to rejuvenate an increasingly tired High Street.
Broich Road itself has become home to the Strathearn Community Campus, while the new Crieff Primary School is also under construction and it is also the chosen site for the town’s new Tesco store.
Locals have already raised concerns about road safety on the route, to the south of the town, and it remains to be seen how they will react to further development and congestion.
Developers envisage that around 350 homes could be built over the next decade, though they believe the site has the potential to accommodate up to 500.
A finalised scheme will not be brought before the council to be voted upon for some time but the basics have already been set out.
More than 30 hectares of largely agricultural land between the Ambro Caravan site and the council depot at North Forr would be dedicated to housing. That would include a mix of housing types and sizes, a proportion of which would be low cost.
A further five hectares would be given over to as yet unspecified “employment uses”, while 10.8 hectares would be for open space and protection for the Scheduled Monument known as Broich Cursus.
Members will discuss the forthcoming planning application at the development management committee on Wednesday.
Development quality manager Nick Brian said the pre-application report offered the committee an opportunity to raise issues which it would like to see addressed in a future planning application.