BIKERS HAVE been urged to think about road safety ahead of this weekend’s British Superbike Championship at Knockhill.

Reigning champion John Reynolds got behind the THINK! road safety campaign in a bid to persuade motor cyclists to save racing for the track.

Over the course of 2003, 693 motor cyclists were killed and 6959 seriously injured in the UK.

Despite motor cyclists representing only 1% of traffic, they make up a fifth of the total deaths and serious injuries on the roads. Motor cyclists are 40 times more likely to be killed than car drivers.

The THINK! campaign is supporting the superbike event for the second year running.

Reynolds said, “With the competition for the Bennetts British Superbike Championship as strong as it has ever been, I’m very excited to get out there and race hard for every point.

“I’m also delighted to continue to support the THINK! motor cycle safety campaign. Bike safety is an integral part of every rider’s life and if you are coming to Knockhill I hope you take time to visit the THINK! stand.”

Road safety minister Dr Stephen Ladyman said, “Sports bike riding is growing in popularity with many bikers riding for the sheer fun of it.

“But all too often it can have tragic consequences. Leisure riders need to be aware of the risks involved and what they can do to minimise the dangers they face.