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Amber Lights

Posters brought whisky to a wider public

February 23 2019

The Scotch whisky industry is in some respects quite unique. True, the market is dominated by the big firms, such as Diageo, Pernod-Ricard and Edrington, and their big brands—such as Johnny Walker, Chivas Regal and Famous Grouse—but it is still possible for smaller firms to start up, find a foothold and eventually expand and thrive in a such a competitive environment.