THE UK’S largest bookmaker William Hill and GVC Holdings have completed a £459 million take over of online gambling company Sportingbet’s Australian business.
As part of a joint deal, the firms have also been granted a call option over Sportingbet’s locally licensed Spanish business.
Ralph Topping, chief executive of William Hill, said: “This acquisition is part of our core strategy to expand selectively into international markets and to grow online revenues.
“Australia is one of the largest licensed betting markets in the world where, up until now, William Hill has not had a footprint.”
He said William Hill has particular skills in areas of the Australian market which are demonstrating strong structural growth, including online, mobile, fixed odds betting and sports betting.
