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Dundee IT company LogicNow eyes growth in America

LogicNow is based in The Vision Building at Greenmarket in Dundee.
LogicNow is based in The Vision Building at Greenmarket in Dundee.

A Dundee IT company that grew from a redundant jute mill into a market leader in one of the city’s most modern offices is on target with its plans for further expansion.

LogicNow, rebranded from its former title of GFI Max, has steadily increased annual turnover by 50% for four years to more than £18 million.

A year ago, with a customer base of 10,300 and a worldwide workforce of 370, it announced plans for a 50% rise in revenues in 2015.

It now has 14,000 customers, a workforce of 500, two million devices under management and generated £30m in turnover for 2014.

Current targets are for its customer numbers to pass through the 15,000 mark, and to have more than three million devices around the world under management with LogicNow products

LogicNow, based in The Vision Building in Greenmarket, has flourished in the competitive digital and online business sector. It provides cloud-based (internet-hosted) toolkit products to IT service companies to manage clients’ IT systems.

It equips IT professionals with a set of powerful, intuitive and integrated tools to deliver business advantage for their customers.

Its expansion has been most notable in the United States, but general manager Alistair Forbes said trans-atlantic ambitions were not being pursued at the expense of those in the UK.

“Scotland is our home. Dundee is our registered office and we have no plans to diminish our investment and commitment in Scotland,” he stated.

“We are a growing company and have highlighted the market in America as one where we can grow it is now our largest single market and so we are continuing to recruit more staff there.

“Scotland remains central to our plans in 2015 so far we have recruited more than 20 personnel to our Dundee operation and more than 30 in Edinburgh so that both centres each have about 100 employees. Together they represent 40% of our total workforce of about 500.”

The company’s other 300 personnel are spread between offices in nine cities to serve the needs of customers in over 100 countries. The personnel in Scotland are across the entire spectrum of the business product development and support, sales, marketing and finance.

LogicNow started as HoundDog Technology in 2004 constructing software for IT service companies with a handful of people in an old jute mill in West Henderson’s Wynd.

Outgrowing the cramped surroundings, it rebranded as GFI Max and last year changed its name again to LogicNow. It has three main products:

MAXfocus is the world’s most popular managed service provider platform, with over 12,000 monthly subscription customers, and growing.

ControlNow is a robust, secure web-based IT management solution for the IT administrator.

IASO is a hybrid-cloud back-up and disaster recovery solution the platform of choice for many leading telecoms and hosting companies as well as IT departments.