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Do Be makes modern teaching child’s play

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A Dalgety Bay company is helping teachers find new ways of engaging and inspiring pupils.

Do Be, established by Louise McDonough, provides resources to show teachers how to use technology like Nintendo Wii as a classroom aid.

It has trebled its market in the last nine months and is anticipating signing up a further 700 schools in England this month.

That means Do Be is now recruiting a new member of staff to join the six-strong team and has plans to take on another two employees later in the year.

Do Be Ltd launched its latest product, Teach-It, at the NEC Education Show in Birmingham in March.

Teachers and local authority budget holders flocked to Innovation Alley at the show to watch how planning a world tour on the Guitar Hero game can be used to help teachers deliver numeracy, literacy and health and well-being lessons.

Louise believes teachers need to keep up with how children communicate and learn information from new technologies and social networking.

Her firm’s products are specially designed to give primary and secondary teachers ideas on how to structure lessons using popular applications, but also to ensure that they have the ICT confidence and competence to do so well.

She says today’s generation are digital natives who use the internet, are familiar with Google Earth rather than atlases and who need to be stimulated to learn with contemporary materials.

“If we are to help our children reach their full potential and keep the UK internationally competitive then we have to have teachers who understand how to use and apply the latest digital media in the classroom,” said the mother of two.

The company, set up three years ago, was supported in this latest development by funding from the Fife Investment Fund managed by Business Gateway for Fife Council.

Carron Smith of Business Gateway said, “Do Be clearly had a great concept and a solid business plan but needed help to reach the market quickly.

“Support from the Fife Investment Fund helped them exhibit at the NEC and sign up 300 English schools at the show, which opens up a new market for them on top of their Scottish success so far.”

The company hopes to market in English-speaking countries overseas and has introduced its products to the New Zealand market following an invitation to speak and exhibit at the Learning at School conference in Rotorua.