Dundee & Angus Chamber of Commerce is calling on businesses to help walk, jog or run 4,330 miles – the distance from Dundee to Dubai.
The challenge will see 100 people attempt to complete 43.3 miles each from today until November 28 and is designed to highlight the trade opportunities with the Gulf state.
Chamber chief executive Alison Henderson explained: “We’ve been working really hard over the last year to amplify Dundee’s sister city connections with Dubai.
“This fitness challenge comes a year after our team visited Dubai when we met with key business leaders to develop deeper trade links between our regions.
“In September we delivered a very successful virtual trade mission giving 10 Scottish companies a host of information and opportunities to increase their own trade with Dubai & the UAE, as well as many bilateral business to business meetings.
“As we move into winter months, keeping physically active and aware of our personal wellbeing should be a priority for everyone and we’re delighted to be championing activity this alongside many of our members who will be encouraging their staff to get involved.
“It’s great to have something to focus on that keeps our sister city connection alive too.”
In April 2004 Dundee’s Lord Provost John Letford signed a “sister city” agreement to promote economic links.