Perthshire crisps producer Mackie’s of Taypack are to be sold by a Russian supermarket chain in a further growth of its export market.
The Carse of Gowrie-made snack is to be launched in the premium Russian supermarket chain Azbuka Vkusa.
The retailer was founded in 1997 and now has over 100 supermarkets, spread across Moscow and St. Petersburg.
Mackie’s Crisps join as one of the 900 producers that Azbuka Vkusa works with from 70 countries around the world.
They are taking a selection of flavours from the Mackie’s 150g Core & Ridge ranges into their stores.
The breakthrough is a further development in Mackie’s export sales, which currently see them exporting to 17 countries spanning across Europe, North America, Asia and Australasia.
James Taylor, commercial director for Mackie’s at Taypack, said: “Growing our export market remains a big priority for the company.
“We are constantly seeking out opportunities in new markets as well as strengthening our brand and increasing sales in our existing markets.”
The Perthshire-based crisp company look forward to seeing how their crisp flavours are received in Russia, as well as discovering where in the world their crisps will travel to next!
The Russian savoury snacks market was valued at $2.7 billion in 2015, and is forecast to grow 10% annually to reach $4.3 billion by 2020.
Mackie’s at Taypack was formed in 2009 as a joint venture between Perthshire potato farmers, the Taylor family and Aberdeenshire based Mackie’s of Scotland, which was already renowned for its luxury dairy ice cream.
The two family businesses joined forces to create Mackie’s Potato Crisps, which are manufactured in Errol, Perthshire.
Mackie’s Crisps have experienced rapid growth and are now listed by all major retailers in Scotland as well as abroad.
Varieties include flamegrilled Aberdeen Angus, haggis and cracked black pepper, honey and mustard and sea salt.
