A newly developed app that rewards Scottish golfers for playing the game more often has exceeded expectations.
The Tour Tag app, developed by Abertay University graduates Chris Low and Katie Reid, aims to increase participation in the sport by offering points every time the app user plays a round of golf.
Points can be used to access a variety of rewards which can include free golf tee times, golf balls with a purchase, discounted accommodation or discounted green fees.
The app is currently being piloted in Scotland and affiliate courses include Monifieth Golf Links, Royal Dornoch and Fairmont St Andrews.
However the team are already eyeing up UK and foreign expansion.
Mr Low said: “We founded the project in 2017. App development began in October and went live earlier this month.
“It has already been downloaded 500 times which is faster than anticipated, and the feedback has been very positive.
“Our plans are to expand it across the UK and then look at taking it to the international market.
“We both went on golf scholarships to America and have good contacts there, so the USA will be a target market for us.
“We strongly believe that we have created a unique product that offers significant benefits for both golfers and golfing businesses alike in Scotland.
“The support we have already received from venues, pros and retailers has been terrific and it’s an incredibly exciting time for us to get it to market and to encourage golfers to play more golf.”
The firm has received support from Sporting Chance Initiative, Scottish Enterprise and Business Gateway.
It was developed at a cost of £30,000, with around one third coming from grant funding, although it is anticipated that future funding rounds will be required to finance the projected expansion of the firm.
Mr Low said: “We are really keen to encourage people to play golf with all the benefits that it brings.”
jimillar@thecourier.co.uk
