Scotty Brand berries are grown by Bruce Farms in Perthshire
Record quantities of Scottish strawberries are being sold this summer according to the Scotty Brand marketing group and Asda supermarket chain.
This summer it is expected Scots will consume 75 tonnes of strawberries during the months of June to August, equating to 800kg of strawberries per day.
Scotty Brand berries are grown by Bruce Farms in Perthshire, and Michael Jarvis, head of marketing at Albert Bartlett and Scotty Brand, said demand for the berries was growing because Scotland’s temperate climate contributed to the sweet taste and quality of the fruit.
He added: “We work very closely with Bruce Farms to ensure our strawberries are tastier, fresher and keep better for longer. It’s fantastic to see customers continuing to opt for locally sourced Scottish produce, and it’s clear strawberries are the summer fruit of choice, whether being enjoyed simply by themselves or with the added treat of cream and meringue.”
Last summer Scotty Brand sold nearly 4 million berries, equivalent to 28.3 berries per minute.
June Rose, fresh buyer for Asda Scotland, said sales of strawberries were growing year on year, with an expected peak around Wimbledon.
