Guinness World Records chiefs have rejected proposals for a simultaneous deep fried Mars bar eating record attempt.
The event, dreamt up by the organisers of Stonehaven’s annual summer market day, will take place on June 4 — without the prospect of bagging a world record.
Stonehaven & District Lions Club also plan to include drinking Irn Bru at the Feein’ Market.
But bookkeepers at the international body decided it is “not unusual” for people to eat together en masse.
A spokesman for Guinness World Records said: “The event planned by SDLC certainly sounds like a lot of fun and we wish them the very best of luck with it.
“However, Guinness World Records does not monitor records for the most people eating any given food stuff.
“The act of eating is similar, irrespective of the food stuff being consumed, and it is not unusual for people to eat together in large numbers.”
Michael Hopkins of the SDL was disappointed by the decision.
“We were a bit cheesed off to have our recorded rejected, especially when one of the records is someone watching a TV for 94 hours,” he said.
“We were told our record was not a skill and I don’t see how watching a TV is a skill.”
The challenge will still go on, with Carron Fish Bar providing the food and drink.