A Dundee-based fashion designer has been announced as a contestant in the first fashion competition produced by Netflix.
Award-winning designer Hayley Scanlan, who owns a store on Perth Road, is set to compete to be the next big fashion designer in the Next In Fashion series, which will premiere on January 29.
The show will run over 10 episodes and will feature 18 designers from across the world, competing in a series of challenges centring on a different trend or design style which has influenced the world.
The winner will receive $250,000 and the opportunity to retail their designs with Net-a-Porter.
Each contestant has already made a name for themselves working for a major brand or A-list celebrities.
The Duncan of Jordanstone College of Art and Design graduate learned dressmaking as a little girl from her grandmother and burst onto the scene in 2009 when her Textile Design degree show ‘New Frontiers’ caught the eye of supermodel Erin O’Connor, who commissioned a leather jacket.
She has been named as Young Scottish Designer of the Year twice and named by Vogue UK as “Scotland’s coolest young designer”.
The dressmaker opened her first permanent store in the city three years ago, selling clothes from her H.S diffusion line and displays latest designs in her showroom.
Her debut H.S collection Velvet Venom was launched in association with V&A Dundee in 2012.
The Netflix show will be hosted by model Alexa Chung and Queer Eye’s Tan France, and will include guest appearances from some of fashions biggest names, including Tommy Hilfiger.
The show will rival American fashion series Project Runway, which is now in its 18th series.
Posting on her Facebook page, she wrote: “I’m so excited and (unbelievably nervous) to be finally able to reveal that I am one of the 18 internationally selected designers competing in Netflix’s first ever design competition series “Next In Fashion”.
After the announcement, the University of Dundee praised the designer on social media.
Posting on Twitter, they wrote: “Congratulations to alumna Hayley Scanlan who is set to appear in @NetflixUK’s new series Next In Fashion hosted by @alexa_chung and @tanfrance.”
