A campaign to generate a buzz for the opening of V&A Dundee has received a top international accolade.
Activity to showcase the city and its new museum picked up a platinum award at the HSMAI Adrian Awards on Tuesday at the New York Marriott Marquis.
Now in their 63rd year, the prestigious Adrian Awards recognise creativity and innovation in advertising, digital marketing and public relations.
Submitted by VisitScotland, the entry was titled The Comeback Kid: Dundee – How Scotland’s Fourth Largest City Became The King of Cool and highlighted the increase in visitors to the city since the facility’s opening.
It also noted key placements in target US media including New York Times, Wall Street Journal, Forbes and Vogue.
There were more than 1,100 entries for this year’s awards, with all submissions eligible to win at the Gold, Silver and Bronze levels. Gold-winning entries which were judged to be exceptional received Platinum status.
John Alexander, leader of Dundee City Council, said: “This award is fantastic recognition of all the work which has been done by team Dundee to put the city in the international spotlight.
“People from around the world are discovering what we locals know – that Dundee is a really cool place to live, work, play and visit.”
The award comes after independent research revealed V&A Dundee had a £75 million economic impact across Scotland in its first year.
The study also found the museum had a £21 million impact on Dundee and created an estimated 370 new jobs in the city.
