The chief executive of VisitScotland was shown around the construction site of Dundee’s V&A as part of a ‘listening tour’.
Malcolm Roughead met industry leaders from across Dundee and Angus in a bid to forge new partnerships in the area and meet with emerging talent.
Mr Roughead started his tour of the region on Tuesday at Hospitalfield House in Arbroath, hearing about the work taking place at the former residence of artist Patrick Allan-Fraser.
V&A Dundee, the final stop of the day, offered an opportunity to get a behind the scenes look at the construction of the Kengo Kuma design as it begins to take shape.
To open in 2018, V&A Dundee is the focal point of the £1 billion redevelopment of Dundee’s Waterfront.
Mr Roughead said: “Tourism is leading economic transformation in Dundee and Angus with projects like V&A Dundee bringing new opportunities to the region.
“It is fantastic to get the chance to witness these projects first hand and discuss, with industry pioneers from across the region, how we can capitalise on the wealth of opportunities offered by each.
“If we are to continue to compete in a competitive global market, the industry needs to embrace new technology, innovation and new ways of working – Dundee and Angus are very much at the forefront of this.”
Philip Long, director of V&A Dundee, said: “V&A Dundee will be a new world-class attraction, attracting tourists nationally and internationally to the city and the surrounding region.
“As the only V&A in the world outside London, and the only design museum in Scotland, we will help showcase Tayside as a visitor destination and support the region’s many established visitor attractions and emerging tourism businesses.
“We’re delighted to be working with VisitScotland on developing Dundee’s potential to be a major tourist destination, and to share the progress on the construction of the museum ahead of opening in 2018.”