A firm which is offering tickets to see Rita Ora in Dundee for just £19 has defended the last minute deal – despite an angry backlash from fans.
The popstar will take to the stage at Slessor Gardens in front of thousands of fans on Saturday, July 28.
However an itison Dundee offer advertising general admission tickets to the gig for £19 has been met with anger by many fans who paid full price to see the show.
The bargain briefs went on sale through the “deal service” at 7am on Tuesday morning, bragging of a 57% saving.
And itison has defended its Rita Ora ticket deal despite the backlash after more than 2,000 were sold through the offer on Tuesday alone.
The firm claimed that the £19 tickets are a part of the “world we live in” and “part of today’s market place”.
Fans were originally asked to pay £39.50 for general admission or £55 to gain access to the golden circle.
Many angrily posted comments to the itison Facebook event advertising the Rita Ora show.
Jennifer Pirie said: “Shame the fans who paid full price are getting stung!”
Catherine Spence added she was “gutted”.
Halay Reid said: “Not again, what a bloody joke!”
An itison spokeswoman said: “We always aim to give our members access to the best quality experiences and today we’ve given several thousand people the chance to see the amazing Rita Ora live at Slessor Gardens.
“In the world we live in, prices fluctuate across all industries whether that’s a meal out or a break away, going to an event or booking travel – it’s part of today’s market place.
“We want to see more people having a great time and we hope everyone going to the concert will have a brilliant night.”
Itison also confirmed that multiple ticket purchases are being permitted.
A statement from Lizz Hobbs Group Live, the promoter behind the Slessor Gardens gig, read: ““itison are a new ticketing partner who we have teamed up with to offer a limited amount of tickets to their dedicated buyers.
“Going forward we intend to offer an allocation of tickets to itison at the launch of any new campaign at Dundee Slessor Gardens to benefit all ticket buyers for our concerts that buy early.
“We are delighted that the allocation of tickets have been so well received and look forward to seeing everyone at Dundee Slessor Gardens on Saturday evening for what is sure to be another wonderful concert.”
Secondary ticket marketplaces came under fire for offering tickets to see the singer in Dundee at more than £100 after they initially went on sale.
The gig is one of just a handful of 2018 UK shows by the former The Voice judge.
