Teeing off on Thursday, the RICOH Women’s British Open is expected to bring a massive boost to Fife.
The championship, celebrating its 41st year, will make its debut at Kingsbarns Golf Links.
This will bring a large number of international and local visitors to the area across the next four days, and a boost to tourism in Fife which already supports around 11,000 and is worth £349 million.
The line up will see some of the world’s top ranked players from more than 30 different nations competing in the tournament.
Reigning champion Ariya Jutanugarn from Thailand will defend her title.
Meanwhile British hopefuls Charley Hull and Catriona Matthew will be competing along with Carly Booth from Perthshire.
The event is one of two Major golf championships played outside the States, and hosts the most international field of the year.
Fife Golf Partnership chairman Stephen Owen said: “Fife has been host to some of the most memorable major championships over the years, and is one of the most renowned and well respected golf destinations in the world.
“Kingsbarns now joins the Old Course at St Andrews as host to this prestigious tournament, and I’m excited for the players and visitors to experience another of Fife’s wonderful golf courses.”
Fife Tourism Partnership’s tourism manager Ann Camus said she was thrilled to be welcoming visitors from all over the world for the Women’s British Open.
“Tourism across the kingdom is booming, and provides local businesses with a real opportunity to capitalise on increased custom, which continues to boost Fife’s economy and profile as a top tourist destination in Scotland.”
The summer also marks the launch of a series of five videos from golf professional and famous trick shot performer Kevin Carpenter of the KC Golf Show at courses across Fife to continue raising its profile as a must visit golf destination.
Carpenter takes to his unicycle to travel and perform his trickshots on some of the most iconic holes at Kingsbarns Golf Links, the Castle Course in St Andrews, Crail, Burntisland and Aberdour.
The two minute films were launched on social media in July and August, and have already proven popular with the public.