Retailers in an East Neuk village have called for new signposts to ensure that visitors to its picturesque harbour stop passing them by.
Pittenweem shop owners says that all signs in the village point to the picture postcard harbour, which remains the heart of the area’s fishing industry.
They want Fife Council to support their bid for new signage so visitors know what the High Street and the rest of the village boasts.
Karen Edward, who owns the Funky Scottish café and gift shop, said there was a range of attractions, community facilities, shops and food outlets in the High Street, along the shore front and at the West Braes.
She said: “Many people come to the East Neuk to see the harbours and the beaches and due to poor signage may not realise that we have a lot more to offer.
“We have fantastic locally-owned and independent shops including family-friendly cafes, handy pharmacy services as well as specific attractions like our galleries and even our own chocolate shop.
“There’s a lot more to Pittenweem than meets the eye and we want visitors to be aware of that.”
Hazel Mills, a trustee of Pittenweem Community Library and Information Centre, in Cove Wynd, said: “There are lots of things for people to do in the village and our information centre is able to offer more information, people just need to know how to get to us first!”
The campaign has been backed by North East Fife MP Stephen Gethins and East Neuk and Landward councillor John Docherty.
Mr Gethins said: “The East Neuk villages are a great asset to Fife’s tourist economy and Pittenweem’s High Street area is one of its hidden gems.
“It’s a joy to wander round the old buildings and visit one of the cafes, galleries or gift shops.
“We need to make sure visitors know about this area and I have written to Fife Council to ask if they would consider updating and adding to existing signage.”
