Crieff is in line for a new £4.5 million B&M retail development after plans were approved by Perth and Kinross Council.
The bargain store giant will open up alongside a new garden centre on Broich Road in a move expected to create 50 long-term jobs and 30 construction jobs.
Developers London & Scottish Property Investment Management acquired the site from Tesco in 2015 after the supermarket chain had previously earmarked it for development.
The B&M announcement comes after Aldi opened on Broich Road last October.
Ogilivie Homes are also planning to build 246 houses nearby as part of a major transformation of the outskirts of the town.
Work on the B&M site is due to begin in late October and is expected to be completed in June 2021.
Andy Richardson, director at London & Scottish developments, said: “We are delighted to have worked with Perth and Kinross Council to secure the development of this new and exciting retail outlet that complements Crieff’s existing High Street offer.
“This site represents the latest in a series of successful retail developments in collaboration with B&M stores.
“In addition to securing planning consent recently for a development in Barrhead, we have previously completed retail parks at Cowdenbeath, Aviemore, Cumbernauld and Paisley.”
Rhona Brock of Perth and Kinross Council said: “This will be welcomed by the community of Crieff and surrounding areas.
“It gives them another shopping outlet that saves them travelling further afield and keeps trade within the town.
“I hope this would attract many to the area, allowing them to see just what great shops we have to offer on the High Street.
“The development also brings a footpath that will link with the existing public footway.
“This will be welcomed by many parents and others who use this route on a daily basis, making Broich Road a safer route for everyone.”
Plans have also been lodged with the local authority to rebuild the B&M at St Catherine’s Retail Park in Perth with an additional new garden centre after the building was destroyed in a fatal fire in August 2019.
Moorgarth Properties, which owns the land at the retail park, says approval for the garden centre is key to B&M signing off on a long-term deal to remain in the area for the next 15 years.