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Tayside attractions offered opportunity to showcase themselves to the world

Balhousie Castle, Perth.
Balhousie Castle, Perth.

An elite selection of Tayside attractions will be showcased to the world at the UK’s most important travel event.

The Black Watch Castle Museum in Perth will join Scone Palace, Blair Castle and Glamis Castle at the World Travel Market 2016 event in London.

Together with the Salutation Hotel in Perth, the delegation will be led south by VisitScotland for a three-day gathering that could shape their futures.

More than 50,000 industry professionals are expected to attend, offering the Scots contingent the chance to show travel trade professionals from around the globe what the country has to offer.

Scone Palace will be among the attractions travelling south with VisitScotland.
Scone Palace will be among the attractions travelling south with VisitScotland.

The North Coast 500 – Scotland’s answer to the USA’s Route 66 – will debut at the event, while Abellio Scotrail, which operates the Borders Railway, will also make its bow.

VisitScotland Chief Executive Malcolm Roughead said: “We assist the industry to develop their product, make connections with international partners and markets and find the right channels to promote their offering globally.

“As the leading global event for the travel industry, World Travel Market is a fantastic opportunity for our partners to showcase their business in front of an international audience.”

The event runs from November 7 to 9 and will also act as a platform to showcase Scotland’s upcoming 2017 Year of History, Heritage and Archaeology on the world stage.

The Black Watch Museum at Balhousie Castle has enjoyed great success since its £3.5m redevelopment was completed back in 2013.

It has continued to develop its visitor offering in the years since and has secured a five star rating from VisitScotland.

The poppies at Balhousie Castle.
The poppies at Balhousie Castle.

More than 113,000 people visited the castle during the three-month tenure of the Weeping Window poppy sculpture.

Spending by tourists in Scotland currently generates around £12 billion of annual economic activity and contributes around £6 billion to Scottish GDP.