Perthshire villagers are pleading for a solution to the 24-hour noise nightmare blighting their homes.
Highland Spring lorries rumble through Blackford at all hours, leaving residents sleep deprived and frustrated.
The business is a major employer and worldwide success story but as it has expanded, so have the number of goods vehicles.
Local SNP Councillor Tom Gray believes the disruption had “reached a point whereby residents can take no more”.
The solution may be the creation of new access from the A9, diverting lorries off Moray Street, a proposal detailed to locals at a public meeting.
It would cost around £400,000 to £500,000, with the burden borne by the taxpayer.
Perth and Kinross Council said there are a number of ideas on the table but none are being actively pursued. It has joined with Highland Spring to install speed activated signs in the village.
The business said it was committed to being a good neighbour and would work with local partners to address issues in the town.
Mr Gray said: “Having attended most Blackford Community Council meetings since first joining the council in 2010, I can confirm that lorry traffic through Blackford village to serve the Highland Spring site has been the most common topic of concern.
“Moray Street is largely a residential street with the village primary school included.
“24-hour disturbance from large, empty container lorries rattling along this ancient road surface, with its countless resurfaced patched areas where services have had digs over the years, has reached a point whereby residents can take no more.
“There are further implications of increased heavy traffic with the development of the container transfer to rail site scheduled to commence construction in autumn 2018.
“Such has been the success and expansion of Highland Spring that the inconvenience to residents, particularly in Moray Street, has been directly proportionate.”
The firm intends to create a new freight train depot at Blackford, which it believes is vital to its future growth and to reducing its carbon footprint.
It could, however, also lead to an increase in vehicles traveling to and from the site.
A spokeswoman for Highland Spring said: “We can confirm that we are in conversations with Perth and Kinross Council around additional measures of support for the community, one of which is exploring whether the East slip road from the village could be made into a two-way road with a left hand turn off the A9.
“These are still under council consideration so we can’t comment more on progress.
“We work to support local residents wherever possible and have an open and ongoing dialogue with Blackford Community Council to listen and respond directly to concerns.”
Perth and Kinross Council said: “We are aware of the concerns of residents regarding noise nuisance and have been in dialogue with Highland Spring and Transport Scotland to discuss their views.
“That dialogue is continuing.
“Residents have been presented with a sketch of what might be achievable by connecting the on-slip northbound from the A9 to a new link road and off-slip, thus by-passing the village.
“However, at the present time there are no plans to take this forward.”