A controversial touring route intended to reinvigorate tourism in Perthshire and Stirlingshire was formally launched yesterday at Loch Leven’s Larder in Kinross.
Organisers hope the Heart 200 route will encourage more tourists to the region which has seen a 17% drop in domestic visitor numbers since 2011.
The 200-mile route uses existing public roads, with sub-routes suitable for walkers, cyclists and bikers as well as motorists.
Several visitor attractions can be found along the length, which links Scotland’s two national parks, Loch Lomond and the Trossachs and the Cairngorms.
The plans have been welcomed by tourism bosses, but have faced resistance from Perthshire residents. Since the website first appeared online, some have called for sections to be re-drawn to direct motorists away from narrow country lanes.
Robert Cairns, managing director of Heart 200 and owner of the Fortingall Hotel, said he hoped the project would boost the area’s fortunes.
“We aim to offer visitors a unique holiday experience; a leisurely journey through the stunning heart of Scotland, giving visitors the option of staying in the area for as long as possible,” he said.
“The website is full of ideas for planning a holiday, providing suggested itineraries and tours and highlighting the numerous attractions and places to stay, eat and spend time.”
Caroline Warburton, VisitScotland’s regional leadership director, said: “Spanning Perthshire, Stirling and Scotland’s two National Parks, the Heart 200 route is an exciting initiative which takes in some of the country’s best assets.
“New ideas like this are an excellent example of innovation within Scotland’s tourism industry to keep up with ever-changing consumer demands and ensure visitors continue to have memorable experiences.
“These visitors represent a major benefit to areas across Scotland. Tourism is more than a holiday experience, it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.”
Perth and Kinross Council leader Murray Lyle said: “Perth and Kinross Council is delighted to support the creation of Heart 200, a new and exciting initiative which will bring a welcome and significant increase in tourist numbers and a great boost to the local economy.”
