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Fifers are amongst the fattest in Britain, according to new interactive map

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Fife is one of the most obese areas in the UK, according to new data research.

Almost a third of adults, 31%, are deemed to be grossly overweight in the Kingdom, according to the Scottish Health Survey which was last updated two months ago.

The figure is not much more inspiring in Tayside, with the level in Angus, Dundee and Perth and Kinross sitting at 27%.

Labour’s Shadow Health Secretary Anas Sarwar said“During the election Labour called for a revolution in school sport, by spending £40 million a year from the sugar tax and introducing the Daily Mile initiative in each primary school across the country.

“We need the SNP Government to take a long-term approach, both for the sake of the health of our young people and for the long-term health of our NHS.”

London-based pharmacy Allcures created an obesity map of Britain to encourage people to take steps towards a healthier lifestyle.

The map was released as the UK Sugar Tax was announced in an effort to stress the importance of understanding what the company calls the negative effects that excessive sugar intake and an unhealthy lifestyle can have.

The data for England has been taken from Public Health England’s Active People Survey, while the information for Wales is taken from the most recent, 2014 Welsh Health Survey.

This means the data is not directly comparable and senior Scottish Government sources said the figures north of the border will look naturally worse than the rest of the UK because they are based on actual height and weight recordings rather than the English telephone and Welsh self-reported data.

Aileen Campbell, the Minister for Public Health and Sport, said: “The Scottish Government is committed to tackling obesity and the large scale behaviour change that requires.

“Obesity is a complex issue linked to many lifestyle factors and requires action on many fronts.

“We are investing in physical activity projects, working with the food and drink sector to encourage healthier choices and healthier recipes, and running a number of campaigns and initiatives to promote healthy eating.”