Dundee United have appointed ex-Rangers and Dundee staffer Elliot Shaw as their new commercial boss.
Shaw arrives from Ibrox, where he has spent the last two-and-a-half years as a corporate sales executive.
The Dundee-native is no stranger to football in his home city, having previously spent a year as commercial sales executive at Dundee.
🆕 | Elliot Shaw has been named the new Head of Commercial & Sponsorship at the Club.
— Dundee United FC (@dundeeunitedfc) December 8, 2021
Prior to his stint at Dens, he fulfilled a similar role with the City of Discovery’s Elite League ice hockey club, Dundee Stars.
Shaw, a graduate of the University of Dundee, told United’s official website: “I am absolutely delighted to be joining the team at Dundee United.
“From early discussions with members of the board and executive team, it was clear that this is a forward-thinking football club with great aspirations and I am excited to aid the growth of the club’s commercial operation.”
Collective journey
United’s new operations director Luigi Capuano added: “I am pleased to welcome Elliot to Dundee United. He brings a wealth of knowledge and experience to the business.
“The commercial operation has a key role in the sustainability of the club and I look forward to working with Elliot as he drives our commercial strategy and results forward as we continue on our collective journey.”
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