A council chief said a sell-out show which attracted 11,000 music fans to Dundee may have funnelled millions into the city centre in the past few days.
Dundee City Council’s city centre manager, Sarah Craig, said the Little Mix gig at Slessor Gardens on Thursday night has led to a massive “boost” for local businesses.
The local authority is now carrying out an economic impact assessment of the show by the X-Factor stars, and expect it to be “well in excess” of the six-figure mark.
Hotels were sold out, with restaurants and pubs packed in the build-up to and following the event.
Ms Craig said: “We had 11,000 happy people in the city, lots of very excited young children, which was fantastic to see. Everyone of them was grinning from ear to ear.
“From an event management perspective, the event passed without incident which was a good thing. Everyone seemed to enjoy themselves.
“It has been incredibly positive, certainly restaurants in the city centre were packed out on Thursday night along with some of our drinking hostelries.
“The Apex (Hotel) was incredibly busy with mums and daughters predominantly enjoying food before the concert.
“We are still in the process of getting all that feedback from the business community. That is something we’ll be working on over the next few days, the economic impact assessment.
“It will be interesting to see just how businesses compared to the average on Thursday. I could easily anticipate it will run into the millions.”
She said there would also have been an “additional footfall” as a result of the Dundee school holidays beginning on Thursday.
Olly Murs is due to take to the stage on the waterfront next month, however Ms Craig remained tight-lipped about any future acts they had planned for the venue.
Ms Craig said: “I have been working very closely with partners for some time, we had a debrief last (Thursday) night.
“We are absolutely delighted with the response we have had from members of the public in Dundee and over the next couple of weeks we’ll be meeting with them to discuss future concerts.
“The space lends itself very well to outdoor concerts, it is a space we can adapt and change accordingly.”
Ms Craig added: “Feedback has been incredibly positive. Some people are saying some of our small children standing at the back perhaps couldn’t see terribly well.
“I’d like to say this was an outdoor standing event with no seating provided.”
She said this was something that had to be considered by “those purchasing tickets”.
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