The addition of the United Arab Emirates (UAE) to the UK’s “red list” is likely to cause problems for celebrities currently abroad in Dubai.
Transport Secretary Grant Shapps has announced that visitors from the country, along with Burundi and Rwanda, are being banned from entering the UK.
British and Irish nationals, and people with residence rights, will still be able to enter the country but must self-isolate for 10 days at home.
A number of celebrities and social media influencers have been sharing content, including photos, adverts and workout videos, from the UAE.
Celebrities who have uploaded photos which appear to show them in Dubai in recent weeks include The Only Way Is Essex’s James Lock and Yazmin Oukhellou.
On Thursday, Lock shared a video to his Instagram Stories of an indoor ski slope.
Former Love Island contestants Gabby Allen and Georgia Harrison have both also posted from Dubai this month, with the latter writing in her Instagram bio: “Living in Dubai.”
The restrictions, which aim to stop the spread of the South African coronavirus variant, come into force from 1pm on Friday.
Dubai has recently come under the spotlight after a number of UK-based athletes tested positive for coronavirus following trips there.
Formula One driver Lando Norris tested positive while in the city and Celtic also recorded a positive coronavirus case after a trip to Dubai.
Olivia Attwood, who appeared on Love Island in 2017, has criticised influencers who claim they need to be abroad for work during the pandemic.
In a video on Instagram this month, she hit out at social media personalities who are posting paid partnerships from foreign countries while tight coronavirus restrictions remain in place at home.