Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Robbie Williams is new ambassador for brand formerly known as Weight Watchers

Robbie Williams is new ambassador for the brand formerly known as Weight Watchers (Ian West/PA)
Robbie Williams is new ambassador for the brand formerly known as Weight Watchers (Ian West/PA)

Robbie Williams has been unveiled as a new global ambassador for WW, formerly known as Weight Watchers.

The singer and X Factor judge will appear alongside Oprah Winfrey and other WW members in the weight management brand’s For Every Body campaign.

Williams will share his “wellness journey” on social media using the hashtag #MyWhy in a bid to encourage others to share their own reasons for getting healthier in 2019.

The campaign is “based on the insight that everyone has their own reason to get healthy and what makes the most meaningful impact along the journey is everything you gain,” WW said.

It said the initiative reflects its evolution, building on the company’s “leading position” as it bids to “deliver a more holistic platform for health and wellness”.

Williams has previously talked about his battle with weight, and he also poked fun at himself on his 2013 album Swings Both Ways with a track called No One Likes A Fat Pop Star.

He said: “WW is the first programme that truly feels like it fits with my life.

Robbie Williams
Robbie Williams is a new global ambassador for WW, formerly Weight Watchers (WW)

“After my back injury last year, I definitely let my healthy habits slip and I felt as though I let myself and my family down.

“I can’t keep trying the same things and hoping for a different outcome.

“I trust the history of behaviour science that WW has, and I’m proud to be a new ambassador. Hopefully, others will benefit from my experience.”

Winfrey said: “I’ve had a better life since being a part of the WW family.

“It’s a constant decision to remain healthy and strong and vibrant. I have a real appreciation for every day when I wake up with a healthy mind and a healthy body.”

WW’s president and chief executive Mindy Grossman said: “WW aims to be the world’s partner in wellness: a programme designed for everybody and committed to helping millions adopt healthy habits.

Robbie Williams
Robbie Williams has struggled with his weight in the past (WW)

“We are so thrilled to have Robbie join our community and inspire others with his wellness journey, to help our members be their best selves.”

WW rebranded from Weight Watchers in September, removing Weight from its name and moving its focus to wellness and health.

The new campaign, which launches globally on December 26 and will see Williams featured in European markets, Canada, Australia and New Zealand, comes after the organisation’s survey on global wellness suggested that 90% of adults across the world say that improving their physical, mental and emotional health is one of their goals for 2019.

Gail Tifford, chief brand officer at WW, said: “Our members are the heart of our brand. It’s inspiring to hear their stories and the reasons they want to get healthy – what they call #MyWhy.

“What’s interesting is that we’ve found many of these ‘whys’ are universal. Whether you want to get healthy for your children or for yourself, whether you want to feel confident in a wedding dress or feel empowered on the first day of a new job, WW is Wellness that Works. For Every Body. And that’s the premise of our campaign.”