A photo of the stunning sands of Tentsmuir is to grace billboards and bus stops across the country.
The north-east Fife National Nature Reserve has been given the star role in a £2 million campaign to encourage people to visit Scotland’s reserves.
VisitScotland and Scottish Natural Heritage are aiming to highlight the beauty, importance and accessibility of NNRs in the Perfect Day marketing drive, which it is hoped will generate £25 million for the economy.
Dougie Pollok, campaigns manager for SNH, which manages Tentsmuir NNR, said the body was delighted to be working with VisitScotland.
“Tentsmuir NNR boasts a great variety of nature from the constantly moving sand at the sea edge to the colourful dune heathland.
“Visitors should look out for seals, and hungry birds filling up on the rich mix of food hidden in the mudflats.”
