Asda expects to send 3.6m surplus meals to charity
ByThe Courier Reporter
Charities are to benefit from a new scheme that will see surplus food stock sent to a leading UK supermarket donated to vulnerable people.
Asda said its new partnership with food redistribution charity FareShare is the first of its kind and will mean an extra 3.6 million meals will go to those in need every year.
When surplus stock that is not needed is received by supermarkets, it is usually returned to the manufacturer and often goes to waste, according to an Asda spokesman. The new scheme will instead see it sent to FareShare, then on to charities.
FareShare chief executive Lindsay Boswell said: “This initiative will mean we can provide more food to more charities and will enable us to feed even more people at a time of real need.”
Barry Williams, chief merchandising officer for food at Asda, said he hoped other supermarkets would follow suit.
Asda expects to send 3.6m surplus meals to charity