Dundee’s thriving digital design industry and the role it can play in the V&A at Dundee has been highlighted at Scotland’s only digital arts festival.
Philip Long, director of the V&A at Dundee, chaired his first ‘culture camp’ at the NEoN festival. The topic for debate was how to ensure the £45 million project can be a place for and an encouragement to digital creativity.
The event was attended by over 50 of Scotland’s top digital entrepreneurs including Chris Van Der Kuyl, CEO of brightsolid online innovation, and Paul Durrant, director of business development at Abertay University.
Mr Long said: ”V&A at Dundee will be a museum dedicated to design in the broadest sense. How it includes digital work in this both to support its displays and as a subject for display itself is a priority for consideration.
”Within and outwith the V&A at Dundee building, the use of digital technology has the potential to add depth, atmosphere and energy; and Dundee with its wealth of digital creative talent and its innovative culture is ideally positioned to help deliver this.
”The challenge posed to the digital media industry throughout Scotland is to take advantage of the watershed moment that the arrival of the V&A at Dundee presents.
”Dundee is already on the world map for digital design and we believe the development and arrival of the V&A at Dundee provides an ideal showcase for the creativity and passion of Scotland’s digital media community.”The NEoN festival runs until Sunday. See www.northeastofnorth.com for more.