The UK’s national tourism body has admitted trying to promote Pittenweem as a holiday destination – by using a picture of Crail.
VisitBritain’s Twitter feed posted a picture of Crail along with the message “Visit Pittenweem, just one town on the Fife Coastal Path which stretches for 117 miles” on Sunday.
The organisation, the national tourism body for Great Britain, has more than 280,000 followers on Twitter and its message confusing the two fishing villages was retweeted dozens of times.
Crail is famous for its views over the harbour and was used as a location for the Robert Duvall movie A Shot at Glory, which also starred former Rangers manager Ally McCoist and Oscar-hopeful Michael Keaton.
It is home to Fence Collective founder and singer-songwriter King Creosote.
Pittenweem, home to the only remaining working harbour in the East Neuk, also has musical connections: Rolling Stones co-founder Ian Stewart was originally from the village.
It is famous for its annual arts festival, which takes place in August each year.
East Neuk and Landward SNP councillor John Docherty said: “Each community in the East Neuk is very individual.”
A spokesman for VisitBritain said: “Unfortunately one of the images of Crail in our online image library was tagged incorrectly by the photographer as being part of a Pittenweem photo shoot.
“We apologise for the mix-up and as soon as we were made aware of the issue we amended the caption and have re-published the image in question.”