Plans for a new visitor centre on the banks of the River Ericht in Blairgowrie represent a “fantastic opportunity” for the town, a local councillor has claimed.
Councillors backed ambitious proposals for the new facility at a meeting last week and Caroline Shiers is urging residents and businesses to support the development.
It is estimated that up to 30,000 visitors a year could descend on the new “eco-friendly” centre.
It is the brainchild of the Blairgowrie and Rattray Regeneration Company (BARRC), which hopes it will help to prolong the tourism season while also providing excellent facilities for locals.
The development was kick-started when the organisation gained a funding package worth more than £1.5 million from the town centre regeneration fund.
Set to occupy the footprint of the Meikle Mill, which was largely demolished in the 1970s, the project would see the old mill walls incorporated into a single-storey visitor centre comprising a cafe, shop and exhibition area in open plan form.
BARRC envisages that the centre will act as a showcase for the town and its history, environment and wildlife. It will also provide substantial exhibition space.
Objectors had claimed the centre is in the wrong place and will pose serious traffic issues. But Councillor Shiers insists they need to put aside their concerns and get behind the proposal.
“I am delighted that Perth and Kinross Council’s development control committee granted approval of this planning application,” she said.
“Careful management during the construction phase will be required to minimise disruption in the area.
“I have had assurances from BARRC and council officers that this will be properly managed.”
Ms Shiers insists there is much to look forward to for locals.
“This centre is a fantastic opportunity for Blairgowrie and Rattray,” she said.
“I am very keen to ensure the finished building is enjoyed by residents as much as visitors to the area and I look forward to working with BARRC as we move forward with this project.
“I would like to take this opportunity to congratulate all those involved with BARRC in getting the project this far and would urge residents and businesses in the town to get behind the development and ensure it is successful.”
Fellow local councillor Bob Ellis was similarly enthusiastic, claiming the plans presented the area with a “once in a lifetime opportunity.”
“The community as a whole need to get behind this project,” he added.