House of Bruar will create new Perthshire jobs by building four warehouses to expand its mail order business.
The new buildings will be erected at Inch of Tulliement Farm, south of Ballinluig.
The site is currently occupied by the company’s single mail order warehouse.
The new warehouses will lead to the creation of 14 extra jobs at the Scottish country clothing company, which already has 250 full-time staff and attracts 1.4 million visitors a year.
The firm views the development of the mail order business as a key factor in driving the business forward.
Managing director Patrick Birkbeck said: “Retail is a challenging business and the season variations mean that we will never draw enough people to Bruar at certain times of the year,
“If the customers won’t come to us, we need to go to them. That’s where mail order can play such a significant part.
“Mail order comprises 25% of turnover and there is real potential to grow more than any other area.”
He added: “We are trying to become a multi-channel business and we know that mail order, and then the internet, has a huge impact on retail.”
Mr Birkbeck said that, although it would be better economically for the company to build the warehouses in the central belt, “morally” they wanted to stay in Perthshire.
He said: “Despite various approaches to open other stores, we remain resolutely committed to focusing all our energies in Perthshire.”
The plan attracted 22 letters of objection, raising issues such as road safety, but the warehouses were given the go-ahead this week by Perth and Kinross Council’s development management committee.
Strathtay councillor John Kellas said: “I am really pleased to see a local business expanding and it’s great to see such investment in Highland Perthshire.
“I admire the fact the business is looking to consolidate its position in Perthshire.”