What a magnificent gesture it is for Morton to allow fans into their rearranged game with Queen of the South for free following the tragic events of the weekend.
The sad death of long-time fan Andrew Kemp from a heart attack during the first half of Saturday’s fixture saw the game abandoned, and that was clearly the right decision given what transpired.
And speaking of right decisions, the fact the Greenock club came out and asked fans to make a donation to the St Andrews First Aid (Inverclyde Group) in lieu of the normal admission price when the two teams had their re-run was more than commendable.
It’s the way it should be and kudos to Morton for doing so: not just to benefit the medics who battled to save Mr Kemp’s life but also to benefit the fans who would have otherwise had to fork out twice for one game.
Sadly though, putting supporters first seems to be a rarity these days whether that’s the fault of clubs or football’s hierarchy.
Don’t get me wrong, clubs can be their worst enemy at times, either by ceding to TV companies when it comes to scheduling or by charging far too much for the product provided on the pitch.
I suppose it’s all relative.
Arsenal’s most expensive matchday tickets were said to be in the region of £126 at the start of the season, although I doubt too much that they will feel the pinch if a punter or two baulks at that kind of price.
Albion Rovers, on the other hand, will rely on every penny they can get, so it was superb to see the initiative they showed in adding greatly to their normal gate by telling fans to ‘pay what they can’ when they hosted Montrose earlier this month.
I’m sure we can all cite examples of when clubs have been in the wrong, and conversely we can all rattle off times when common sense has prevailed.
But sadly Scottish football does not help itself in attracting fans to games.
Look at this weekend for example.
Whoever organised Inverness Caley Thistle’s League Cup semi-final against Hearts in Edinburgh for a Sunday lunchtime needs their head looked at.
Jambos fans can get out of their jimjams after a leisurely Sunday lie-in and still make it to Easter Road in ample time for the 12.15pm kick-off.
Most Caley supporters though, if they did not decide to fork out the £100-plus it would be to stay overnight in the capital, will probably have to begin their journey down the A9 in darkness just to make it for the first whistle.
Many people in the central belt, myself included, can get a bit shirty when it comes to the prospect of travelling up to Inverness or Ross County for a regular league match often conveniently forgetting that fans of Caley or County have to make similar trips every second week.
But when it comes to a semi-final of a national competition, Caley are there on merit and surely deserved some greater consideration.
The Highland club made written and verbal representations to the powers-that-be to either have the kick-off moved or find an alternative venue that would be roughly equidistant for both sets of supporters.
So what happens? Absolutely nothing.
Football should always be about the fans, but far too often the fans’ experience is secondary to commercial concerns.