A measure that would secure as much as £2 million of Scottish meat promotion funding has been proposed by the Scottish Government after Westminster’s Agriculture Bill failed to pass through Parliament.
Quality Meat Scotland
A six-week marketing campaign aimed at inspiring consumers to buy Scotch lamb will be launched on Monday.
Quality Meat Scotland (QMS) has issued a plea for entries and nominations for two prestigious awards – the AgriScot Scotch Beef Farm of the Year and the AgriScot Scottish Sheep Farm of the Year.
The Scottish red meat industry’s new offensive against negativity and misinformation launches next week with a social media campaign promoting quality-assured animal welfare and sustainability credentials.
Scottish farming turned on style and smiles on the opening day of the Royal Highland Show, but if the findings of a new survey are accurate, the annual spectacle has become an elaborate façade for an industry in crisis.
A communication gulf between Scotland’s livestock auctioneers and Quality Meat Scotland (QMS) was exposed yesterday when a leading auctioneer said his sector and many beef and sheep farmers felt detached from the promotional body’s efforts.
The latest TV advert to promote Scotch Beef will premiere at cinemas across Scotland this week.
There is little indication any breeding herd rebuilding is going on at present, according to the latest market analysis by Quality Meat Scotland (QMS).
A new TV advert urging shoppers to buy Scottish pork has been launched.
Quality Meat Scotland (QMS) has created a new department to counter negative messages about the red meat industry.