Fife’s own Edith Bowman has been named as the presenter of Virgin Radio’s new Breakfast Show.
The 42-year-old, from Anstruther, will become the only full-time solo female breakfast presenter currently on national radio when the station relaunches on Wednesday, March 30.
With a passion for music and a rich experience as a broadcaster spanning almost 20 years, Edith has a diverse body of work that has seen her broadcast shows on BBC Radio 1, 2, 5 Live, 6 Music and BBC Radio Scotland, also fronting a huge range of music festival coverage and awards show.
Her big break in radio came in 2003, when she teamed up with Colin Murray to present renowned music show Colin and Edith on BBC Radio 1, and she also holds the current role of Music Editor for ELLE magazine.
Speaking of her forthcoming role on Virgin Radio, Edith said: “I’m utterly thrilled to be asked to host the Breakfast Show on the new and exciting Virgin Radio.
“Being back on the radio five days a week is going to be a lot of fun, and a place where I can share my passion for music and film with a wonderful audience.
“I feel honoured to be given the responsibility and can’t wait to get started being the only solo female breakfast show host on national radio is an exhilarating opportunity.
“Live bands, films, established artists, new music, interviews and an open conversation with the morning audience is going to be an absolute pleasure.”
Virgin Radio previously broadcast in the UK between 1993 and 2008, with the newly relaunched station due to be available on digital, online and on mobile.
Liam Thompson, programme director for Virgin Radio, said: “We can’t wait to bring Virgin Radio back to digital radio in March.
“This is a completely fresh start for a hugely admired brand we’ve got a new line-up and approach, and securing a presenter as talented as Edith Bowman speaks volumes about our commitment to making a real impact in music radio.”