It may be officially called Better Together, but it has been more widely known as the “no” campaign.
But things are changing.
Now those opposed to independence are urging voters to say “no thanks”.
It’s a bit more polite. Which is nice.
The ballot paper wont be changed, but it’s the thought that counts.
There has been an awful lot of chatter about the campaign being too negative thus far.
It is something that has clearly concerned those on the Better Together side of the great debate, who are fighting to make their message more positive.
Of course, there is only so much positivity you can get into the word “no”.
But will adding some gratitude make a difference?
It’s nice to be nice but the addition of “thanks” does not seem to have had any immediate impact.
Certainly there are no reports of Alex Salmond rushing out an edict calling on those backing independence to urge the masses to say “Yes please”. Plain “Yes”, it would seem, will continue to suffice for indy fans.
Of course it is somewhat easier to be positive when you are asking people to agree to something. Just ask Obama (“no we can’t” simply doesn’t have the same ring to it).
However, when all is said and done, what it probably amounts to is little more than semantic claptrap.
People will make up their own minds according to the facts available, not on the politeness of the campaigns.
But thanks for reading anyway.