The V&A took centre stage in Edinburgh as part of a drive to bring more tourists to Scotland.
Delegates at the VisitScotland expo 2016 were given the chance to “step inside” Kengo Kuma’s groundbreaking design for the building using virtual reality headsets.
The event at The Royal Highland Centre showcases Scotland as a tourism destination.
Joining the V&A at the event were Dundee City Council and other attractions in Dundee, including the Malmaison.
Jane Ferguson, director of audiences and media at V&A Dundee, said: “The reaction to V&A Dundee’s presence at this year’s VisitScotland expo has been fantastic.
“We’re meeting tourism operators from as far afield as China and Dubai who are very interested in the changes in Dundee, and who clearly see the city as an up-and-coming tourism destination.”
She added the interest in Dundee shows how its reputation is growing.
She said: “Our colleagues at Dundee Waterfront are also incredibly busy, and this level of interest two years out from V&A Dundee opening shows the changing international perception of Dundee.
“We’re looking at how to build these global links for Dundee, bringing tourists to the city to stay, spend and enjoy themselves, in turn creating new jobs and new opportunities for the people of Dundee.”
V&A Dundee is set to open in 2018 and will be the first V&A museum anywhere in the world outside London.
Dundee has recently received numerous plaudits because of its ambitious waterfront regeneration project.
GQ magazine declared that Dundee was “Britain’s coolest little city” in 2015 due to the upcoming V&A Dundee, the prestigious Duncan of Jordanstone College of Art and Design, and the city’s growing restaurant scene.
The Sunday Times also listed Dundee in its 2016 “20 hippest places to live in Britain’”, citing V&A Dundee and the city’s thriving game design companies which gave the world titles such as Grand Theft Auto.
The expo continues on Thursday.