Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Joining in the conversation

Chancellor Philip Hammond holding his red ministerial box before delivering the Budget.
Chancellor Philip Hammond holding his red ministerial box before delivering the Budget.

Confidence is key to a thriving economy and Scotland has much to shout about.

But I have long felt domestic companies are missing a trick by staying in the shadows rather than actively showcasing their wares to the world.

A steady-as-you-go, don’t-rock-the-boat attitude may have worked for previous generations.

But the world has changed immensely through the advent of digital technology and social media and in that fevered environment I’m afraid the tin-hatted ignorance approach to communications is no longer bliss.

At the touch of a phone screen, an unhappy client can cause no-end of reputational damage and difficulty for the target of their ire.

On the flip side of that coin, a happy customer can be a firm’s greatest marketing tool.

Companies need to have a strategy to deal with such interactions, turn negatives into positives and make the most of upbeat feedback.

They should also have the confidence in themselves to be able to stick their head above the parapet and know it will not be blown off.

And, more than ego-stroking, there’s a real business reason for joining the wider commercial conversation.

A willingness to listen and engage affords companies the opportunity to enhance their reputation, grow sales and fully capitalise on their potential.

On Saturday night, The Courier Business Awards saw more than 700 leaders from the local business community put on their glad-rags and confidently proclaim Courier Country as being open for business.

The awards soared to the top of UK Twitter trending charts, received huge attention on Facebook and LinkedIn and the reaction they generated was overwhelming positive.

Winner or not, the firms who took part are now seeing the benefits of taking a step into the wider world and lifting the lid on what they do.

No doubt there will be some local firms who will want to bask in that reflected glory before returning to their old ways of operating under the radar.

But I hope others will see how counter-productive a strategy that is and choose to join the conversation instead.

In the week that Chancellor Philip Hammond signed off the UK Government’s contribution to the Tay Cities Deal, we need as many confident and striving businesses fighting this region’s corner as possible if we are to deliver the step-change in the local economy that we all want to see.

The Tay Cities Deal now has £350m of funding in the pot and we need further private sector investment – both in terms of cash and willing – to ensure that money is put to the best possible use and delivers the jobs, economy boosting infrastructure and new opportunities this region needs.

Making good on the Tay Cities Deal is vital to this region’s future prosperity and something we must all shout about.

Already a subscriber? Sign in

[[title]]

[[text]]