Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Closer ties needed to help agri-tech solve farming’s problems

The podcast explores the use of agri-tech in the farming sector.
The podcast explores the use of agri-tech in the farming sector.

Agri-tech developers need to work more closely with farmers and growers to understand how innovative technology can solve real-world farming problems, a new podcast documentary looking at the future of innovation in agriculture has warned.

Hannah Senior, chief executive of pollination control company PBS International, created the six-part Innovating AgTech podcast as part of a Nuffield Scholarship investigating the potential of innovative technology in agriculture.

Through speaking to agri-tech experts from across the world, she discovered that too few developers involve farmers in the early stages of innovation, meaning technology is not as useful as it could be.

And in some cases, developers don’t properly consider how an innovation will be used on-farm, meaning technology isn’t fit for purpose once it’s in the field.

One of the farmers featured in the podcast – Andrew Todd, an arable farmer from Western Australia – explains how he learned the hard way that agritech doesn’t always live up to developers’ claims.

Concerned about herbicide resistance in weeds, he invested about $90,000 AUD (£50,560) in a start-up company, whose technology captures weed seeds as crops are harvested, preventing them from returning to the seed bank.

Unfortunately, the trial didn’t go to plan; the unit couldn’t deal with the workload in the field, and the company’s engineers couldn’t offer the technical support Andrew needed.

Productivity dropped from 80-100ha/day without the technology, to only 650ha over 21 days with the kit, costing him nearly $300,000 AUD (£172,000) in oilseed rape losses.

Mr Todd lost thousands of dollars worth of oilseed rape income due to problems with the technology.

“It was a hard lesson,” Andrew told the podcast.

“We needed the support, we needed boots on the ground, hands on the spanners, eyes on the problem, not a phone in my hand, in a paddock, with a dodgy reception.

“I’m not an engineer, and I’ve got other things I need to achieve. And we couldn’t get that… They didn’t have the resources.”

Thankfully, Andrew’s story has a bright ending.

Hannah said. “The following year he was given a new machine, and the mechanical issues he’d initially experienced were largely solved.

“But it’s an example of why it’s so important that developers understand the rigours their technology will be put through on farm, which requires collaboration and engagement from an early stage.”

Meanwhile, Craige Mackenzie of Vantage New Zealand, which supplies precision ag systems and training to farmers, told the podcast that many entrepreneurs develop technology without really understanding what farmers need.

What’s more, they often fail to involve farmers when they’re defining agricultural problems, meaning innovators miss valuable insight.

He said: “So often they are poles apart [in terms of] what they’ve designed and what farmers actually need.

“There’s a massive disconnect in that space and some of them don’t actually want to hear the bad bits, they just believe it works.”

Collaboration is needed between farmers and agri-tech developers.

Sarah Nolet, chief executive of Australian agri-tech strategy firm AgThentic, said the tensions between the entrepreneur’s ‘vision’ of their product, and what farmers actually want has to be addressed early through trials and structures that encourage regular feedback.

She said: “There are ways where you can learn about how the other side’s thinking and be in that environment that fosters collaboration.

“It’s through creativity and trials that we will be able to develop new technologies.”

All episodes of the Innovation AgTech podcast are available to download now from all podcast platforms.

Two Scottish farmers selected for 2022 Nuffield Farming Scholarships

Already a subscriber? Sign in

[[title]]

[[text]]