A huge campsite could be created at Auchterarder to cater for some of the many thousands of golf fans who will descend on Perthshire for the 2014 Ryder Cup.
Some fans will avail themselves of the finest properties the area can offer, paying significant sums for luxurious country house accommodation.
Exclusive venues such as Methven Castle and Scone Palace are to be opened up to wealthy visitors keen to make the most of their stay in Scotland.
Plans have, however, been submitted to Perth and Kinross Council to enable sports fans on a budget to stay within touching distance of the Gleneagles greens.
Some four hectares of farmland around 10 acres at Islabank, to the east of Auchterarder will be converted into a temporary caravan/campsite for the duration of the mammoth event.
The gaze of the world will fall on Perthshire in September and accommodation will be at a premium as thousands arrive to watch Europe and the USA clash.
The exact number of visitors who could take advantage of the site has not been decided but it is understood it could accommodate in excess of 300 caravans or a far greater number of campers.
Planning chiefs are recommending approval of the plans, which will go before elected members on Wednesday.
Development quality manager Nick Brian said he believed the caravan/camping site would “attract spectators into the local area” and increase spending on “local goods and services”.
The proposal has been made by site owner Neill Fenton, who runs haulage firm Fenton Transport, and aims to take advantage of the demand for accommodation during the event.
His land would be utilised as a campsite for seven days, from September 24 to 30, before reverting to agricultural land thereafter.
Six objections have been submitted to Perth and Kinross Council by local residents concerned by the impact it could have in the short and long term.
One resident said: “There is already a large and well-established caravan and campsite only a quarter of a mile away and another large caravan park four miles on, in Dunning, which has recently been extended, presumably to accommodate the Ryder Cup effect.
“My main objection is the precedent that this would be set in such a naturally beautiful and sensitive area.
“If permission is given for this application, then there would be no reason to reject future applications on this site for temporary events like T in the Park or to provide temporary accommodation for the owner’s truck drivers.”
The resident also raised concerns about site security, noise, damage to property and nuisance behaviour and has questioned what measures are being put in place to address such issues.
Mr Fenton has, however, confirmed to the council that he will provide toilet and shower blocks for campers and civic amenity skips for litter on an existing area of hard-standing to the north east of the application site.
He would also have to apply for a caravan site licence, should councillors agree to grant permission.
At present, people staying at the site would not be able to directly access Gleneagles as all spectators have to arrive via pre-arranged transport including park and ride and train services to Gleneagles.
It is understood a formal coach service could be arranged. With just 50 days to go until the Ryder Cup opens, Ryder Cup Europe has unveiled an official range of fan products.
They include a variety of blue-and-gold products, including polo shirts, sweaters and jackets that fans can wear to show their support for the European team on home soil.
European team captain Paul McGinley is hopeful the range will find favour having had an input into the design.
He said he hoped the products would “offer people the opportunity to get behind the team in a really colourful way”.