Comedian Joe Lycett hailed a victory in his battle against single-use plastics after saying yoghurt drink brand Yop had agreed to make its bottles more easily recyclable.
Lycett walked out of an appearance on Steph McGovern’s Channel 4 show Steph’s Packed Lunch last month to highlight the issue.
He said he wanted companies to stop using coloured PET plastics.
Here’s a statement I’m VERY happy about 📣 pic.twitter.com/QSaJvJi2LH
— Joe Lycett (@joelycett) August 16, 2021
The 33-year-old shared a statement on Twitter on Monday, saying Yop manufacturer General Mills had agreed to a change.
He wrote: “Well I am beyond delighted to announce that following my stunt Yop! have now committed to changing their bottle to clear PET plastic in 2022 and are aiming for it to be made with recycled plastic.
“The world – or at least the world of chilled yogurt drinks – has been changed for the better.
“Thank you Steph McGovern and her team, all of my team and to Yop! owners General Mills for doing the right thing.”
General Mills has been contacted for comment.
Lycett said he would share more information on the change during his Channel 4 show on Thursday, which will feature RuPaul’s Drag Race star Tia Kofi.
Lycett’s stunt on Steph’s Packed Lunch made headlines across the UK.
It initially appeared he had stormed off the set following a disagreement with the host before later coming clean that McGovern was in on the plan.
In March last year, Lycett legally changed his name to that of German luxury designer Hugo Boss after the brand used trademark claims to target small businesses and charities who use “boss” in their branding.
He later changed his name back.