A Dundee charity has criticised plans by a pub chain to host a ”January sale”.
Vered Hopkins, development officer with Dundee Alcohol and Drug Partnership, believes plans by JD Wetherspoon to sell some beers at 1992 prices undermines messages about responsible drinking.
The chain, which has two outlets in Dundee, will begin the promotion from today.
Mrs Hopkins has called on the retailer to act responsibly and for people to moderate their drinking.
She said: ”I would say that this promotion is not in the spirit of what we are trying to do in Dundee.
”We are trying to work with pub and club owners and those who sell alcohol in shops to encourage them to sell it in a responsible way.
”We’re not asking people not to drink, but we are asking them to drink responsibly.”
The promotion does not contravene new licensing laws that were introduced in a bid to crack down on certain drinks promotions such as happy hours and two-for-one deals.
Throughout the promotion a pint of bitter will sell for £1.29, with a brand of bottled beer costing the same price.
The Campaign for Real Ale says that the last time the average price of a pint of bitter was £1.29 was in 1992.
Manager of The Counting House Ranald Duncan insists his staff will serve customers responsibly throughout the promotion.
He said: ”I am sure my customers will welcome the reduction in prices, especially at the start of the year.
”Department stores and shops hold their sales in January and I believe that, given the choice of a trip to a sale at the shops or a sale at The Counting House, most people would prefer a visit to the pub.
”As always, staff at the pub will serve customers responsibly.”
Dundee City Council confirmed the offer does not contravene licensing laws, but said staff will monitor the promotion.