Prime Minister David Cameron will address the Scottish Conservative annual conference in Stirling in June.
The event is expected to be a major boost for the Stirlingshire economy due to the hotel bookings and general spending from the hundreds of delegates attending.
Sources have estimated the event could bring over £100,000 into the local economy, roughly the same amount by which the conference boosted Troon’s coffers when it was held there last year.
The Albert Halls will be the main conference venue, with other locations around the city benefiting from visitors and exhibitors.
The event will be held on June 7 and 8 and it is understood the Prime Minister will address party members on the opening day, with Scottish leader Ruth Davidson making a speech on the Saturday.
As well as Mr Cameron and Ms Davidson, speakers will include a number of UK cabinet ministers.
Ms Davidson said: “I am delighted to be taking our annual conference to Stirling later this year.
“The city’s central location and historic backdrop make it an ideal venue for us to hold our conference.
“As well as bringing hundreds of delegates from across Scotland and beyond, the media attention will help to highlight Stirling’s reputation as a great place to visit.”
Councillor Alistair Berrill, Conservative group leader and deputy leader of Stirling Council, said: “Our economy will feel the benefits of this significant event and business will welcome the trade.
“I’m sure Stirling will give its usual warm welcome to visitors from across the UK. This conference is a welcome boost and will show those who doubt Stirling’s ability to host major events that we can do it.”
A Scottish Conservatives spokesman said the event would be the first time that a major Scottish political party has visited the city for a national conference for several years.