A Kinross inventor has smashed a £20,000 fundraising target in 10 days to help him kickstart a toilet brush revolution.
Garry Stewart is celebrating the astonishing response on crowdfunding site Kickstarter for LooBlade, a new product designed to replace the traditional toilet brush.
The 30-day campaign reached its five-figure target in around a week, with 50p from every unit sold going to Water Aid.
Garry said: “The traditional toilet brush is a fundamentally flawed design they don’t clean efficiently, they clog up easily, they drip everywhere, they result in excessive use of cleaning chemicals and water, and ultimately people hate the sight of them.
“Bringing the unpleasant topic of toilet cleaning to the Kickstarter audience was a calculated risk, of course, but the speed with which we have achieved our target proves that many people share my dissatisfaction with conventional toilet cleaning options.”
Its creators claim LooBlade does not get clogged up like the bristles of a brush and has hydrophobic properties that sheds water and dries quickly.
With funding for manufacturing now secured, the first LooBlades will go out to Kickstarter backers in December, with full retail availability in January.
Garry has already signed a distribution deal in Germany for supply into one of the country’s largest retailers of designer products.