Award-winning Graham’s The Family Dairy has swung into action with sponsorship of Scottish Hockey and the Scottish Women’s Hockey Team – as the latter continues training at the Glasgow National Hockey Centre for the upcoming World League semi-finals.
As part of the partnership, the Graham’s logo will feature on the Scotland Women’s Hockey team’s shorts, and the dairy will gift the players a selection of its products throughout the year.
The new sponsorship is in addition to Graham’s backing of Scottish Ballet, currently in its second year.
Marketing director Carol Graham said: “Being healthy and active is hugely important to the Grahams family and, as hockey fans ourselves, we’re delighted to support the Scottish Women’s Hockey team.
“As a family business, we’re always looking for ways to support local talent and partner with organisations that embody the values of our business, so this is an exciting partnership for us.
“We wish the team the best of luck in Brussels and look forward to an exciting year ahead.”
David Sweetman, Chief Executive Officer at Scottish Hockey, said: “Hockey is such a physically demanding sport, so the health and well-being of our players is so imperative. Dairy forms an important part of the nutritious and balanced diet of the Scotland Women’s Hockey team and we’re excited to work together with Graham’s the Family Dairy to help keep the team in peak condition in 2017.”
The Scotland Women’s Hockey team took a break from training to top up their energy with pots of Graham’s Protein 22, the award-winning protein packed product from the Graham’s range.
Graham’s The Family Dairy, based at Bridge of Allan, near Stirling, produces an award-winning, home-grown range of quality food and drink, including milk, cheese, cream, butter, ice-cream, cottage cheese, quark, sour cream and yogurt.
Established for more than 76 years, Graham’s remains a family-run company with a focus on farming, provenance, high quality produce and a quest to promote the best of Scotland’s larder throughout the country.
The company was named number one Scottish food brand, and number two Scottish brand overall in the 2016 Kantar WorldView Panel Research.
The brand also retained its 2015 title of number one dairy brand in Scotland.
In May Graham’s Gold Smooth won the Dairy category at the Scottish Food and Drink Excellence Awards.
Feedback from the judges noted Graham’s excellent marketing activity and understanding of the marketplace, with the milk being described as a ‘luxury product’ and ‘milk like it should be’.
In February last year, Graham’s was the only UK company to be honoured at the global Gulfood Innovation Awards, taking home the ‘Dairy Innovation Award’ for their new Protein 22 product.
They also won the innovation award for Protein 22 at Wabel Paris in April 2017.