A Carse of Gowrie company is hoping an unusual new product will prove a hit with their biggest export market.
Mackie’s at Taypack are bringing something slightly unusual to the Chinese market in the form of sweet crisps – their latest products are strawberry and salted caramel flavoured potato crisps.
Those with a sweet tooth will be disappointed to hear that these adventurous flavours will be sold exclusively in China, with no plans to be brought to the United Kingdom market just yet.
They are to be launched at the SIAL China Trade Show this week, which is the fourth biggest food show in the world, and will attract 80,000 visitors over three days.
The flavours came about as a request from their Chinese agent, who noticed a gap in the market and a demand from the Chinese consumer for a sweet flavoured potato crisp.
Although Mackie’s Crisps currently export to around 23 countries worldwide, China is their largest export market with an average of four containers of their crisps – each holding 50,688 bags – being shipped to Shanghai every month.
James Taylor, commercial director for Mackie’s at Taypack said: “We are thrilled to be able to bring something so innovative to the Chinese crisp scene, as a key export market for us we are constantly investing in it and are hopeful that this bold move will pay off.”