It is already celebrating a landmark year and now a popular event in Perthshire is set to hit another milestone.
With just one week still to go, the Enchanted Forest show at Loch Faskally has completely smashed all previous box office records.
Organisers are confident that ticket sales will break through the 30,000 barrier for the first time in 10 years.
So far, more than 27,000 visitors have seen the sound and light show, but with almost every night selling out, the next few days should see a new record set.
Eddie Thompson, chairman of the Highland Perthshire Area Community Interest Company which took over the running of the event in 2010, has welcomed the news that the Enchanted Forest continues to grow.
”Every year, demand for the event increases and this year has been unprecedented, with tickets selling faster than ever before,” he said.
”Our box office has worked around the clock to ensure everyone gets their tickets.
”This is fantastic news for the local area – with a 50% increase in visitors coming to the show over the last three years, over half of which stay in the area overnight.
“This represents a significant boost to the income of businesses in the area – from shops, to restaurants, to hotels – at a time when many businesses across the UK are tightening their belts.”
The show has already enjoyed success this year, as it has been shortlisted for the coveted title of VisitBritain Marketing Campaign of the Year at the forthcoming Thistle Awards.
It will go head-to-head with some of the country’s biggest tourism operators.
Thanks to a funding boost from Creative Scotland, the Enchanted Forest event near Pitlochry has added a fresh twist for its 10th anniversary.
For the first time ever, artists have been brought on board to create installations for visitors to enjoy.
This year has seen Dundee-based visual artists Dalziel and Scullion put their stamp on the show.
By using neon lights and suspended ”pods”, the pair hope to bring the forest to life for visitors.
They have been working alongside a creative team led by Derek Alan, which includes Scottish designers Simon Wilkinson and RJ McConnell.
The country’s top tourism chief and chairman of VisitScotland, Mike Cantlay, has written to the show’s organisers personally, telling them: ”It is one of the most exciting and inspirational creative exhibitions I have seen throughout this Year of Creative Scotland.”
Those who have visited this year’s event, titled Flow, have praised this new approach to the sound and light show, describing it as ”contemplative”.
Tricia Fox, marketing manager for The Enchanted Forest said: ”We are extremely pleased with the performance of this year’s show.
”There’s a lot of hard work and planning goes in to a show of this scale and it’s rewarding that demand continues to increase year on year.
”There are some tickets left for shows this week.
However, folks had better be quick if they are still thinking about coming to the event this year – they are selling out quickly!”
Founded in 2002 by the Forestry Commission, the event is worth over £1 million to the local economy and has won numerous awards.
It has enjoyed great success due to the efforts of local businesses and residents who volunteer their time each year to organise it.
For further information about the Enchanted Forest and to purchase tickets, visit enchantedforest.org.uk.
The show closes to the public on October 27.