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Designer Sebastian Conran shares insight into success

Sebastian Conran addresses the packed lecture theatre.
Sebastian Conran addresses the packed lecture theatre.

The latest V&A at Dundee and Design in Action lecture was delivered by innovative British designer Sebastian Conran.

The lecture, entitled Design Thinking Creating Value, saw him talk about his long and illustrious career, from booking the Sex Pistols for their first gig and designing record sleeves for the Clash in the mid 1970s.

A packed auditorium at Dundee University heard that his more recent client list includes Nissan, Nigella Lawson and John Lewis.

Conran discussed the elements of a successful approach that blends insight and experience with manufacturing savvy.