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Abertay students’ business skills put to test

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More than 150 Abertay University students have had a chance to put their business skills to the test.

Split into teams, they had to give short presentations on internet direct marketing campaigns which they had designed to a panel of judges, demonstrating their knowledge of market analysis and an understanding of how to attract and keep customers.

The teams also had to learn how to combine their talents in fields ranging from management to web design, and work together to achieve a common goal.

Student Sarah Gray said, “The project gave us the chance to gain new tools and experiences we can use in the future.

“It allowed us to integrate with other students from other courses and to learn from one other,” Sarah added.