The devil, they say, is in the detail and so it has proven with the latest poll on Scottish independence.
The headline figures, while showing a slight narrowing of the Yes/No gap, were not a massive surprise to close followers of the debate, nor were they exactly game changing.
What was very interesting was the increased backing for independence amongst the middle classes.
Yes support in the ABC1 social grade (i.e. the middle class) rose from 36 per cent last month to 39 per cent, according to the ICM findings.
Support for the UK also dropped one percentage point from 52 per cent to 51 per cent among the same group. This after a month of big businesses coming out and expressing their concerns and revealing they have made contingency plans to leave Scotland in the event of it all going wrong.
So, what does that suggest? Probably that scary stuff doesn’t work when it comes to winning over voters. Not news, perhaps, but also not something that appears to be recognised by those arguing for the Union.
Johann Lamont delivered her speech to the Labour Party very well. It was emotional and will almost certainly rally her troops. It was also defined by the SNP. She said “nationalist” 26 times during the address.
It was definitely an attempt to reclaim the clothes of the left from the SNP, with this weekend serving the purpose of Labour finally realising they have lost disaffected would-be voters to their rivals.
This poll showed why that is a concern. In the C2DE (working class) social grade, independence support went up to 39 per cent from 38 per cent and No support fell from 46 per cent to 43 per cent.
People don’t like being told what’s bad all the time. There are valid criticisms of the SNP and Yes Scotland campaign that can be made but it should not be an onslaught of negativity. Vision is needed.
It would seem the Better Together camp thinks it has Scotland’s middle class won and are now focusing on the working class. This poll suggests otherwise.
The ball is now very much in the No camp’s court.